February 14, 2024

4 Reasons Australian Restaurants Should Use QR Menus for Marketing

QR codes are not new, but they have seen a massive resurgence in the past two years due to the contactless world we find ourselves in. In fact, there was a 750% increase in QR code downloads in 2021. In Australia, QR codes are widely used for checking in at venues, accessing COVID-19 information, and even ordering food and drinks at restaurants.

QR codes are scannable barcodes that store data. When a customer scans one with their smartphone, they can access a website, a social media profile, a discount code, or a digital menu. QR menus are not only a convenient and hygienic way to order food but also a strategic way to market your restaurant.

Here are some ways you can use QR menus to attract more customers, increase sales, and improve customer satisfaction in the Australian market.

1. Showcase your menu and specials

One of the most obvious benefits of QR menus is that they allow you to showcase your menu and specials in a digital format. You can update your menu anytime, add photos and descriptions, and highlight your best dishes. More than that, QR menus are handy for promoting your seasonal offers, daily deals, and loyalty programs. This way, you can entice your customers to try new things and splurge a bit in your restaurant.

2. Collect customer data and feedback

Another advantage of QR menus is that they enable you to collect customer data and feedback. Ask your customers to sign up for your newsletter, follow your social media accounts, or leave a review after they scan the QR code. You can also throw in surveys and polls to get insights into your patron’s preferences and satisfaction. By gathering data and feedback, you can set up your game, fine-tune your marketing campaigns, and build long-term relationships with your customers.

3. Drive traffic to your website and social media

QR menus aren’t just about the food; they can also help drive traffic to your website and social media platforms. Utilise QR menus to link to your online ordering system, blog, online store, or reservation system. You can also encourage your customers to share their experiences online—tag your restaurant or check-in. By sending your customers to your website and social media, you can increase your online presence, boost your SEO, and generate more word-of-mouth referrals.

4. Enhance your brand image and customer experience

Finally, QR menus can enhance your brand image and overall customer experience. These menus can reflect your brand identity, style, and tone. Use them to create a consistent and professional look for your restaurant. You can also use QR menus to provide a fast and easy ordering process for your customers, reducing the waiting time, human errors, and paper waste. By improving your brand image and customer experience, you can differentiate yourself from your competitors, increase customer loyalty, and grow your reputation.

QR Menus: a smart choice for your restaurant

QR menus are not only a convenient and hygienic way to order food but also a savvy and strategic way to market your restaurant. With QR menus, you can flaunt your menu, gather customer insights, boost online traffic, and polish your restaurant’s image and service. It’s your ticket to standing out, locking in customer loyalty, and growing your business.

But QR menus are not the only way to leverage the power of technology for your restaurant. ChefCollective is a platform that offers you a range of innovative solutions to take your restaurant in Australia to the next level. We can provide you with cloud kitchens, virtual brands, and food technology software to help you optimise your operations, expand your reach, and increase your profits.

We are here at ChefCollective to help you transform your restaurant with the best of technology. Contact us today to get started!

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