Top 10 Australian Food Bloggers & (KOL) Influencers

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Owning a cloud kitchen or any F&B business is an exciting venture but it’s such a competitive industry. Staying on top of marketing trends is vital to long term success. Taking every measure to increase your digital presence will make a big difference and collaborating with food bloggers and influencers is one of the smartest moves you can make.

Australia’s most popular food bloggers can get over one million unique visits monthly on their sites and top food KOLs (Key Opinion Leaders) have a massive following on social media too.

40% percent of Australians claim they’re more likely to purchase a product or from a brand they see an influencer posting about. Getting endorsed by a leading food influencer in Australia can result in massive exposure and serve as a major motivator for new customers to try your food.

To help you tap into this business-boosting opportunity, we’ve put together this list of top 10 food bloggers, influencers and KOLs in Australia that your restaurant should work with.

1)  Lick Your Phone

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Images via lickyourphone.com

If you’re unsure about knowing how to create engaging content or want to put experts that know how to get results in charge, consider working with Sydney-based social media agency, Lick Your Phone. Their social marketing strategies are curated specifically to increase F&B businesses’ digital and social presence.

 They have a huge following with 452k followers on Instagram and 15k followers on Facebook.

2)  How to Cook That

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Image via howtocookthat.net/

Ann, the woman behind How to Cook That, is a food scientist and dietician that started what is now a very popular cooking blog that focuses on desserts. She’s grown her position as an Australian food influencer with over 4 million subscribers on her YouTube channel, plus over 190k followers on Instagram and 116k followers on Facebook

3)  Georgeats

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Images via georgeats.com

For an adored gluten-free, healthy food influencer in Australia, Georgia McDermott from Melbourne is a top pick. Her Georgeats blog features mostly grain-free, vegan, vegetarian, FODMAP-friendly recipes and food product choices—from main dishes to desserts. She has over 1k followers on Facebook but gets most of her clout on Instagram with over 150k followers.

4)  Jacqueline Alwill

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Images via thebrownpaperbag.com.au

Jacqueline is an accredited nutritionist behind Brown Paper Nutrition and has established herself as a food KOL in Australia specialising in childhood nutrition and healthy food. Her website features extensive blog posts about food, nutrition and lifestyle plus recipes.

Brown Paper Nutrition’s social channels boast an impressive 88k followers on Instagram and over 14k followers on Facebook.

5)  Iron Chef Shellie

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Image via ironchefshellie.com

Melbourne-based Shellie Froidevaux is passionate about food, and her website and social media posts show it! She’s also a food stylist and photographer which makes her a pro at capturing mouth-watering images that are very well-liked by her fans—of which she has plenty on Instagram (40k) and Facebook (over 2k).

6)  The World Loves Melbourne

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Image via theworldlovesmelbourne.com

The World Loves Melbourne is a leading online resource for all things Melbourne, including food reviews and tips about the best local restaurants to try. Their website receives 90k visitors monthly and further solidifies their influencer standing on social media with over 38k followers on Instagram and over 4K followers on Facebook

7)  RecipeTin Eats

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Images via recipetineats.com

Australians (and people from all over the world) love Nagi, the cook and foodie behind RecipeTin Eats. Her blog and posts reflect her philosophy on food and cooking—that it should be “fast, creative, clever and fresh.” Nagi is the real deal as Australian social media food influencers go—joining forces with her means getting access to her 818k followers on Instagram and 3.5 million followers on Facebook.

8)  Spooning Australia

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Images via spooningaustralia.com

Jason King, creator of Spooning Australia, loves food and has established quite a following with his creative and informative restaurant reviews, recipes and food commentary. Spooning Australia’s social channels receive over 22k followers on Instagram and over 2k followers on Facebook.

9)  Donna Hay

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Images via donnahay.com.au

Australian food KOL and influencer Donna Hay has an impressive background that includes authoring award-winning cookbooks, her own Australian bi-monthly food magazine, starring in a popular TV series, and much more. Her influence runs deep with 359k followers on Instagram, over 630k followers on Facebook plus a massive following on Pinterest and YouTube.

10) Burgers Of Melbourne

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Image via burgersofmelbourne.com.au

As the name implies, the Melbourne-based foodie dedicates his work to eating, photographing and reviewing burgers all around his city. Burgers of Melbourne was also voted as one of the best food blogs and social media influencers in Australia. Besides reaching readers through his popular online food reviews, Burgers of Melbourne reaches over 55k followers on Instagram.

If you have any questions about working with the top food influencers and KOLs in Australia or would like more information about owning and operating your own cloud kitchen, don’t hesitate to contact us!


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